CASE STUDY:
MOUNTAIN VIEW FAMILY DRIVE-IN & MINIATURE GOLF
CHALLENGE:
Mountain View is a family destination that combines the nostalgia of a classic drive-in theater and homemade ice cream with the playful charm of miniature golf. They approached me looking for a fresh, vibrant visual identity to better connect with local families and tourists —especially through social media and digital. Their brand needed to evoke fun, accessibility, and local charm while standing out from generic recreational attractions. There were several and creative challenges:
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Outdated Identity: Their brand hadn't evolved in years and the new owners wanted to target kids & families (primarily mothers) and scream ice cream & golf.
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Low Online Engagement: Their social media presence was minimal, with low-quality visuals and little brand consistency.
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Lack of Cohesive Marketing Materials: There was no unified look for signage, ads, or event promotions —making it difficult to build awareness and loyalty.
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Focus on the homemade Ice Cream to start.
PROCESS:
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Discovery & Brand Audit
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Brand Refresh & Style Guide
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Multi-Channel Creative Production
SOLUTION:
The final creative direction blended fun with modern family appeal:
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A vibrant identity system with consistent logos, fun icons, and clear messaging focus on ice cream & golf
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Social designs that brought high visuals, ice cream and mini golf events to life visually
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Fun creative design to be bold, easy readable, and on-brand to showcase the business as top notch
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A unified tone of voice: fun, casual, and welcoming—perfect for parents and kids alike
RESULTS:
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400% increase in social media engagement over the first two months of launch (likes, shares, and event RSVPs)
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Stronger community presence, with families recognizing the Mountain View brand in promotions and local event sponsorships
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Improved guest experience on-site due to clear, fun signage and pricing visibility
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Streamlined marketing workflows with editable templates for quick updates and refreshes
Hex Code:
#E5559A
Hex Code:
#63EDFF
Hex Code:
#0071BC
Purple Background
Hex Code:
#7272C0
Hex Code:
#F6F30E
Hex Code:
#FFDEB8
Additional Designs
Not Choosen:
