CASE STUDY:
BROWN-DAUB FAMILY OF DEALERSHIPS
CHALLENGE:
Car dealership marketing often falls into templated, uninspired visuals. Brown-Daub wanted their brand to stand out on all media channels with scroll-stopping imagery that connected emotionally with a younger, more design-conscious audience. The goal was to elevate perceived brand value, reinforce their premium service position, and entice users to explore more. There were several and creative challenges:
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Stand out in a auto dominated market
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Appeal to both long-time customers as well as new perspective clients in the market
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Each dealership had its own tone and visual style, leading to inconsistent messaging across platforms
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With increased online car shopping, they needed more engaging and dynamic creative to capture attention and drive traffic to showrooms
PROCESS:
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Brand Audit & Strategy
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Asset Creation
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Design Execution
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Cross-Channel Cohesion
SOLUTION:
Deliver scalable creative design system that aligned each of the Brown-Daub dealerships under one modern, recognizable visual language:
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Bold, high-impact graphics for monthly promotions and special offers
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Clean, legible ad layouts optimized for digital & print media, email and social
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Engaging short-form video ads tailored for social platforms and OTT pre-roll
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Monthly creative themed sales campaigns that give a cohesive look across all platforms
This refreshed identity positioned Brown-Daub as a contemporary, trustworthy, and community-driven auto group.
RESULTS:
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Improved Brand Cohesion across all dealerships, boosting brand recall and trust
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Increased Engagement on social media platforms, each month with different, creative sales events and new model releases
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Faster Campaign Turnaround thanks to modular templates, project management implementation and streamlined asset systems
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Enhanced Local Reputation through polished, professional content that highlighted Brown-Daub’s community roots and customer-first ethos
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